Introduction to Digital Marketing 101

Preface

Marketing and Its Business Importance

• Structure
• Objective
• Begin with a plan
• The digital marketing framework
• Organizing your marketing plan to market your business
• Conclusion

Content Marketing

• Structure
• Objective
• What is content?
• Elements of content
• Content marketing
• Content purposes
• The content plans
• Create content
• Promote and distribute your content
• The website
• Content pages
• Conclusion

Use Social Media for Your Business

• Structure
• Objective
• Social media landscape
• What is social media
• The process
• Why social media matters
• Social media channels
• Channel overview
• Facebook
• Content plan for social media
• How to improve the metric of your fan page
• Avoid being overly promotional
• Customize your Page Tabs
• Implement and monitor campaigns
• Measuring impact
• Conclusion

Social Ads – Make People Think and Talk

• Structure
• Objective
• Introduction to social media advertising
• Choose the appropriate social network for your business
• Create and manage your ads on Facebook
• Ad sets
• Run your campaign on Facebook
• Run your campaign on Facebook
• Conclusion

SEO for Beginners

• Structure
• Objective
• Search Engine Optimization
• Relevance
• Authority and SEO
• What is the origin of SEO?
• Why is SEO or web positioning important?
• Search process
• How to plan and execute an SEO strategy?
• What is a keyword?
• How to find keywords for SEO?
• How to choose keywords for SEO?
• Useful (paid) tools for keyword research
• Analysis of the Google results page for the main keyword
• Analysis of keywords in Wikipedia
• Step 3: Analysis of competitors
• How to do a legendary onsite SEO analysis?
• Accessibility
• Indexability
• The content
• How to do SEO tracking?
• Elements for the SEO and SEM tracking report
• How to analyze organic web traffic?
• How Google Analytics helps SEO?
• SEO elements on page
• SEO elements off page
• How to analyze the SEO of all the pages?
• Qualitative reports in Google Analytics
• Visit report Google Analytics SEO
• Search optimization report Google analytics SEO
• How to do SEO with Google Analytics?
• Landing: The future of reporting SEO
• Conclusion

Paid Advertising– Position Your Brand in the Market

• Introduction
• Structure
• Objectives
• Introduction to SEM
• Choose keywords in Google
• Text Ads
• Google Ad Rank and the cost-per-click of campaigns
• How Google AdWords works - Column quality level?
• Ad rank and actual cost per click
• Google AdWords Actual cost per click formula
• Setting up a lead campaign in Google AdWords
• Google ads metrics and keyword optimization
• Conclusion

Display Advertising to Target your Audience

• Structure
• Objectives
• How display ads work
• What types of CMS are available?
• What is an ad server?
• What is direct response marketing?
• What is branding?
• Conclusion

Create a Campaign in Digital Marketing

• Structure
• Objective
• Email marketing
• How to attract subscribers?
• Contact forms
• What fields should your contact form have?
• What is spam?
• Permission to send emails (opt-in subscriptions)
• MailChimp
• Create an email campaign
• Elements of an email
• Create an email plan
• How to create an email marketing campaign with MailChimp
• Build an email calendar schedule
• Automate your campaigns with MailChimp
• Transactional emails
• Email marketing metrics
• Conclusion

Analyze What People Do in Your Website - Google Analytics

• Structure
• Objectives
• Access Google Analytics
• Demographics and interest information
• Introduction to Google Analytics APIs
• Do you want to know what an API is?
• The Google Analytics APIs
• Data collection
• Configuration
• Reports
• Installing the Google Analytics tracking ID
• How to add Google Analytics in my Android application?
• Metric definitions
• Viewing the objectives report and the conversion funnel
• Multi-channel funnels
• Conclusion
• Quick Summary

Jobs in Digital Marketing

• Introduction
• Structure
• Objectives
• Discover how to be a professional specialized in content marketing
• The training of content marketing professionals
• Four roles of content marketing
• Skills
• Jobs in social media advertising
• Jobs in display advertising
• Jobs in email marketing
• Jobs in digital marketing analytics
• What is big data?
• What is Machine Learning?
• Career networking
• Elevator pitches
• Personal branding
• What is LinkedIn?
• Conclusion