Digital marketing is the process of using digital communication channels to advertise products and services, to communicate with consumers in a very timely, relevant, customized, and cost-saving manner. Digital marketing comprises many technologies and practices in Internet marketing (Internet marketing), but its scope is far broader, and it also includes many other communication channels that don’t require the Internet. So what are the basic benefits of digital marketing? What are their characteristics? Let’s have a look at the competitive advantages and characteristics of digital marketing.
1. The competitive advantage of Digital Marketing
Digital marketing has many unprecedented competitive advantages: it can integrate various marketing activities like product descriptions, promotions, customer opinion surveys, advertising, public relations, customer service, etc. for one-to-one communication, and truly achieve what the marketing mix pursues Comprehensive effect. These marketing activities aren’t limited by time and region. They integrate text, sound, video, web and audiovisual, display dynamically or statically, and can update information easily and quickly. In the meantime, consumers can repeatedly browse and query online. Integrating these functions is the same as creating countless dealers and business representatives.
Digital marketers should always remember the fact that users have control. These imprecise, irrelevant, and annoying, dehumanizing ads will force users to leave the site and ignore future ads. To be humanized, you need to mark the mute, pause, stop, and close buttons on all multimedia ads. The buttons shouldn’t be too similar to the Windows buttons or other operating-system warnings to confuse. Any advertisement that interferes with the content of the web site (watermark advertisement, sudden restoration advertisement, etc.) should be only a few seconds long unless the user shows some interest in the advertisement in some interactive way.
Oasis PR is considered to be a pioneer in the digital marketing industry. From the initial Web2.0 marketing to today’s digital integrated marketing, they use technical means and platform integration to refine and integrate for the “person” as a new trend in the development of online advertising. More and more advertisers tend to capture the subdivided target population through integration and deliver more accurate and targeted online ads. Traditionally, the real form of advertising based only on media attributes has been overwhelming, and integrated online advertising around the “personal” attribute is emerging.
Characteristics of digital marketing
- Integration:
It realizes the perfect integration between the front desk and to the back office. This integration is the basis for quickly responding to the personalized needs of consumers. It can be achieved from the product information to collection and after-sales service in one go, so it is also a full-range marketing channel. On the other side, enterprises can use the Internet to carrying out unified design planning and coordinated implementation of different communication and marketing activities, to avoid the negative effects caused by the inconsistency of different communication.
- Personalized service:
Digital marketing provides personalized products according to the requirements of consumers. It has also the ability to track the sales habits and hobbies of each customer and recommend related products. Online promotion is, therefore, a low-cost and user-friendly marketing method.
- Richer product information:
The Internet can tell us detailed specifications, technical indicators, warranty information, usage methods, etc. of current products, and even answers to the common questions. Users can easily find out products, prices, brands, etc. via the Internet.
- Larger selection space:
Digital marketing won’t be limited by shelves and inventory and provides an enormous product display and sales ballroom so that consumers provide almost unlimited choice space.
- Lower cost advantage:
Publishing real information on the Internet has a limited cost, selling products directly to consumers, which can shorten the distribution link, and anyone can get the published information independently and can expand the scope of the sale, which can also save promotional costs, Thereby reducing costs and making products competitive in price will prove beneficial. Most customers who come to visit are highly interested in such products. The audience is accurate, which avoids many useless information transfers and can also save costs.
Digital marketing also has similarities and characteristics of multimedia, time and space, interactive, anthropomorphic, advanced, efficient, and economical. Due to the use of specific attributes of digital products, digital marketing has added many new characteristics and features based on transforming traditional marketing techniques.
According to the above characteristics, digital marketing has many unprecedented competitive advantages: it can integrate various marketing activities like product descriptions, promotions, customer opinion surveys, advertising, public relations, customer service, etc. for one-to-one communication to truly achieve marketing the combined effect pursued by the combination. These marketing techniques are not limited by time and region. They integrate text, sound, video, web and audiovisual, display dynamically or statically, and can update data easily and quickly. In the meantime, consumers can repeatedly browse and query online. Integrating these functionalities are equivalent to creating countless dealers and business representatives.
Digital marketers should remember the fact that users have control. These imprecise, irrelevant, and annoying, dehumanizing ads will force users to leave the site and ignore future ads. Visit Writingviews to know about Social Media Aggregator & Its Role In Digital Marketing. Any advertisement that interferes with the content of the web site (watermark advertisement, sudden restoration advertisement, etc.) should be only a few seconds long unless the user shows interest in the advertisement in some interactive way.